What is the IMPACT OF CORPORATE CITIZENSHIP ON CONSUMER DECISION MAKING?

Corporate citizenship has also shown few practical results through some of the Statistics registered in the past. Consumers disregard ethical rules when they buy counterfeit goods. During the year 2006, the economist showed that China has made close to three billion dollars through the sale of pirated DVDs yet at the same time only two hundred and seventy million dollars had been made for the purchase of genuine movies. If those same consumers held the belief that there should be corporate citizenship, then they would have had the respect for personal ownership and would not have bought counterfeits.